CUSTOM STRATEGY FOR SOUTHERN LUXURY HOMES
You built the best house in North America. Bob built your last client’s second home. That ends now.
This is not a craftsmanship problem. It is a perception problem. You built a $50 million business on skill and reputation alone, without a marketing budget, without a grand strategy, without any of it. That kind of growth does not happen by accident. It happens because you are genuinely good at what you do and the people you work with know it.
The next level just requires a little more intention. A clear picture of who your buyer is, how they find you, and what they need to see before they make the call. That is what this plan is for.
Strategy that moves
the needle.
One-time engagements and ongoing support, starting wherever makes the most sense for you.
Website Audit
A detailed review of your site through the lens of your actual audience and price point.
- Page-by-page written audit with specific recommendations
- Priority action list ranked by impact
- Copy and messaging notes your team can implement directly
- Optional 45-minute walkthrough call
$1,200
Flat fee · Delivered in 5 business days
Strategy Deep Dive
A full strategic roadmap for your business. One-time, no retainer required.
- 90-minute recorded discovery session
- Audience analysis and buyer psychology
- Competitive positioning and your "why you win" story
- Channel and content strategy
- Referral ecosystem map
- Brand voice and messaging guide
- Full written strategy document
- One revision round + follow-up call
$5,000
Flat fee · 50% at kickoff, 50% on delivery
Brand Messaging & Copy
Language that speaks to your actual buyer at the level your work deserves.
- Website copy rewrite (up to 3 key pages)
- Brand voice and messaging guidelines
- Sales language that justifies your price point
- Add-ons available: proposal template, email scripts, bio
$2,500 to $4,500
Scope-based · Custom quote provided
90-Day Content Strategy & Calendar
A realistic, curated plan for what you publish, where, and why. Built to hand off to anyone on your team without starting from scratch.
Strategy + Messaging + Content Calendar
The three most impactful pieces, delivered sequentially over 8 weeks. Everything you need to go from unclear to unmistakable.
Monthly Strategy Retainer
A thinking partnership, not a content management service. I stay in your corner as your strategic advisor month to month.
- Two 60-minute strategy calls per month
- Async access for quick questions and reviews
- Monthly marketing review and course-correction
- Priority access for project work at reduced rates
$2,000 / month · 3-month minimum
Ready to move?
The Strategy Deep Dive is the right starting point. You walk away with a complete roadmap you can use with or without me.
- No ongoing commitment required
- You keep everything, even if we don't work together again
- Honest guidance, even when it's not what's easiest to sell
- Most clients move into messaging or content work after