CASE STUDY: LURION THE FIRST ELECTRIC BASS BOAT
Client Challenge
When Lurion set out to launch the first-ever electric bass boat, they needed more than just a product debut. They needed a brand identity that captured innovation, excitement, and credibility in a space that had never seen anything like this before.
The Narwhal Approach
While at Between Pixels, I played a lead role in shaping the brand foundation and launch strategy for Lurion. From naming to design, my focus was on making sure this groundbreaking product didn’t just exist - it stood out.
Creative Execution
Naming: Helped develop the name Lurion, a sleek, modern wordmark that evoked both innovation and movement.
Design Elements: Contributed to the visual identity, ensuring the brand looked as cutting-edge as the technology behind it.
Website & Branding: Designed digital assets that captured the excitement of launching a product that would change bass fishing forever.
Launch Strategy: Supported rollout materials that introduced Lurion to the market with a splash (pun intended).
Results & Impact
Successfully launched the world’s first electric bass boat with a bold identity.
Created a brand that felt revolutionary yet credible, attracting early adopters and innovators.
Positioned Lurion as a pioneer in a new category — setting the stage for the future of sustainable boating.
Key Takeaway:
When you’re the first, you can’t afford to look like everyone else.
Lurion’s debut proved that with the right brand identity, even a brand-new category can shine like a neon narwhal in a sea of tradition.
