Go Soar Brand Guide
Overview Color Palette Typography

GO SOAR BRAND GUIDE

Core visual rules for typography, color, and layout.

COLOR PALETTE

Go Soar should usually feel open, airy, and welcoming. Most layouts should begin with a white or cream base, then bring in color through intentional accents, playful shapes, cards, buttons, highlights, and illustrations. These colors are not meant to compete equally on every layout.

Primary Accent
SUNSET

#F8805A

Use for buttons, callouts, and energetic accents.

Hero Accent
SUN

#FFD765

Use for warmth, highlights, and selected feature moments.

Primary Cool
COBALT

#3F62F8

Use for trustworthy, bold moments and structured content.

Youth Accent
DUSK

#7944FA

Use as a vivid supporting accent, not the dominant page color.

Supportive Accent
MEADOW

#3DAB65

Use for growth, healing, resource cues, and positive signals.

Soft Background
SKY

#C1E2E4

Use for soft sections, background washes, and breathing room.

Legacy Accent
BLOOM

#F87FBD

Use sparingly for one small accent at a time.

Headline Color
EARTH

#80443B

Use for all headlines and key labels instead of black.

Body Copy
TAUPE

#AB8F8A

Use for body text, captions, and supporting copy.

Primary Base
CREAM

#FDFBF9

Primary page background for a soft, open feel.

Clean Base
WHITE

#FFFFFF

Use for card fills, clean space, and contrast against bright accents.

COLOR BALANCE

Most Go Soar layouts should be light and open. Use vibrant colors with intention, not as full-page fills. These pill bars show the balance design work should aim for on typical pieces.

STANDARD PAGE BALANCE
70% Cream/White • 20% Soft Color • 10% Bold Accent
EVENT OR YOUTH PROMO
55% Cream/White • 25% Main Accent • 20% Supporting Accent
RESOURCE OR FAITH CONTENT
65% Cream/White • 20% Sky • 15% Cobalt or Meadow

COMBINATIONS THAT WORK

These combinations give Go Soar energy while still keeping the brand polished and usable.

SUN + SUNSET + EARTH

Warm, energetic, youth-forward, and still grounded.

COBALT + SKY + SUN

Open, trustworthy, polished, and strong for faith or partner content.

DUSK + CORAL + SUN

High energy, youthful, and best used in moderation with lots of breathing room.

MEADOW + SUN + EARTH

Hopeful, fresh, and useful for resources or healing-centered materials.

COMBINATIONS TO AVOID

These pairings create visual chaos or make the brand feel too loud, too heavy, or hard to read.

TOO MANY BRIGHTS AT ONCE

Avoid stacking several saturated accents without enough white or cream space.

NO FULL-PAGE NEON EFFECT

Avoid large fields of highly saturated color fighting each other on one layout.

DON'T BUILD FROM DARK FIRST

The brand should feel open. Start with cream or white, then layer color on top.

TYPOGRAPHY

TITAN ONE

Used for headlines and display text. Always uppercase.

Inter

Primary body font for web and documents.

Covered By Your Grace

Accent handwriting used sparingly.

Go Soar Brand Guide